How to improve SEO with keywords | lynda.com tutorial
For retailers and other businesses, the right SEO advice would be all about choosing the right keywords for actual business and not just for traffic. This is the SEO advice you need to help you pick the right keywords to market yourself to.
You need to think of how real customers think to search: they aren’t going to just type “Shoes” in there at all. Rather, they’re going to type in something specific like “trail running shoes” or “cheap party shoes in Jackson Height, Brooklyn”. You need to take a close look at the kind of people who actually come to your store or might be interested in doing so, and think of all the different ways they might look for your product on the search engines