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SEO Techniques

8 SEO Techniques Every Webmaster Should Know

What’s the first thing on your website and on each page of your website that Google looks for? It’s the page title, of course. In fact, as far as Google is concerned, your page title (the text in the blue title bar at the very top of the page that on the far right has the Minimize and Maximize buttons) is the most important text of all.

When Google finally comes down to the text on your page, it needs to see plenty of text for the spiders to learn something about a website from. Whatever keywords you’ve identified with the Keyword Tool, those need to be targeted without any keyword stuffing. You need proper text that means something. The use of text features prominently among the most important search engine optimization techniques.

Perhaps you just don’t wish to get your hands dirty doing your own SEO work. but just calling in an SEO expert is often not the answer either. No more than just going to a big name doctor guarantees you great treatment. SEO is one of those things – no one understands search engine optimization techniques enough to challenge the practitioners. So in the interests of a bit of self-education and being aware as a responsible customer, here are a few of the best practices in search engine optimization techniques to adopt.

When you began designing your website or when you called in the SEO guru, at least, did they ask you about the keywords you used? You see, most people don’t really understand that merely picking the word that they believe their target audience will use when they think of their product, isn’t enough. Unless your website designer or SEO person used Google’s Keyword Tool to thoroughly research for the exact word combinations people use to look for your kind of product, it’s no use. Unfortunately, there are plenty of professionally designed websites that just ignore this rule. Identifying the right keywords is all-important if you want any kind of success on Google.

What’s the first thing on your website and on each page of your website that Google looks for? It’s the page title, of course. In fact, as far as Google is concerned, your page title (the text in the blue title bar at the very top of the page that on the far right has the Minimize and Maximize buttons) is the most important text of all.

When Google finally comes down to the text on your page, it needs to see plenty of text for the spiders to learn something about a website from. Whatever keywords you’ve identified with the Keyword Tool, those need to be targeted without any keyword stuffing. You need proper text that means something. The use of text features prominently among the most important search engine optimization techniques. One important thing to keep in mind is that you need keyword prominence. That means that most important keywords that you need to target your website at, those need to come perhaps in the first couple lines of the HTML for your webpage.

Whatever words on your page you link to other parts of your website, those words are important as far as Google is concerned. Those have to be keywords. Otherwise, Google isn’t going to think that the page leads to our anything important to you. And while we’re on the subject of links, make sure that there are text links from your homepage to every important page on your website.

 

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